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Instagram marketing tools

Grow your business and increase sales with these Instagram marketing tools. Online marketing, or digital marketing, has become the most advanced way to easily sell your products or services online and is growing faster and stronger with billions of active users online.

Digital marketing thrives daily, with thousands of businesses physically and virtually harvesting its potential. It has paved the way for many small business enterprises to scale their businesses without investing more capital, using the right tools and knowledge. The digital marketing share of global mobile revenues was 61% in 2022; the expected share in 2027 will be 69%, and ad spending has adversely increased over the years, according to a Statista report.

Digital marketing revenue

Why is Instagram a marketing tool?

Instagram offers businesses great support for consumer engagementThe primary goal of social media marketing for a business is to engage its audienceand Instagram is an excellent medium for thisBy asking them for their thoughts and comments on a regular basis about your products or services, this in turn helps you to build a social proof and trust for your brand thereby driving  more sales for your business. Instagram also helps in generating leads and brand awareness 

Instagram marketing tools


 Iconosquare Instagram tool

Iconosquare, a great tool for monitoring brand mentions and in-the-moment engagement, is one of the finest for Instagram marketing. Your Instagram brand references in the caption or the post will be counted in the statistics.

It’s crucial to remember that Iconosqaure genuinely tried to make sure your data was presented in an intelligible way. Sadly, this isn’t always the case with these instruments. It is distinctive because of its simplicity and clarity.

Twinsta and Instant Instagram Audit are also provided, two free tools you may use for Instagram marketing. To post on Instagram and other social media networks, you may use Twinsta to snap crisp screenshots of your tweets, and the auditing tool will let you know how well-optimized your business account is.

Key features:

  • Analytics.
  • Reporting.
  • Publishing.
  • Collaboration.
  • Conversations.

Pricing: Pricing starts at $49 per month when billed annually.

Sprout Social

Sprout Social Instagram tool

Sprout Social is one of the best solutions for managing Instagram for businesses. You have complete control over everything, including managing comments, scheduling articles, keeping an eye on hashtags, and even producing reports. It’s great if you’re a part of a bigger marketing team because it lets you connect and manage many Instagram profiles and offers a calendar for team material.

Key features include:

  • Instagram scheduling
  • Smart Inbox
  • Post-level performance insight
  • Presentation-ready reports

Pricing: Pricing starts at $249 per user per month when billed monthly.


Linktree Instagram tool

Linktree, as one of the top Instagram marketing tools, which is adored and trusted by over 8 million people worldwide, assists content producers, influencers, and marketers in increasing the discoverability of their material. The media has recognized them for their inventiveness. You may use it to not only provide a single URL for all of your material to be accessed by your followers, but you can also use it to take money.

Key features include:

  • Custom colors, fonts, and images
  • Analytics and insights
  • Third-party integrations
  • Intuitive drag-and-drop editor

Pricing: It offers a Free plan with all the essentials. You must subscribe to its Starter plan, which costs only $5 a month, to access the enhanced features, which include the ability to collect phone numbers and email addresses.


Keyhole Instagram marketing tool

Keyhole is used by companies like Mashable and Reuters to monitor brand mentions and hashtags. Using its Instagram analytics tool, you may evaluate the impact of influencers and the efficacy of your advertisements. It will monitor all Instagram metrics necessary to show the potency and return on investment of your Instagram ads. Its advanced Instagram analytics tool will be quite useful given the importance of hashtags on Instagram.

Key features:

  • Live dashboard
  • Custom reports
  • Instagram Stories analytics

 Instagram Money Calculator

You may calculate the anticipated earnings from your Instagram account using the Instagram Money Calculator. In a word, it’s an unofficial Instagram tool created to provide influencers tips on maximizing their income. All that is required is your Instagram username; the rest will be taken care of by our program.

Pricing: Free


 Phlanx Instagram marketing tools

Phlanx is also another great tool for Instagram’s money calculator. Its Influencer Auditor, which was developed especially for Instagram, is one of the greatest tools for performing audits on the platform.

Two calculators are also offered: the Instagram Engagement Calculator and the Instagram Post Likes Calculator. Use the latter if you need to know the post interactions for a certain post.

It also offers a tool for keeping track of rivals. With the help of the Instagram Competitor Tracker tool, you can compare the engagement rates of other Instagram accounts. This is useful if you want to check how you stack up.

Pricing: It offers a three-month trial period. You will then have to enroll in one of its payment plans if you want to continue.


Hootsuite Instagram marketing tools

You can rapidly schedule and post content to Instagram with Hootsuite. You’ll find the one dashboard to be quite useful if you use other social networking sites, which we expect you do, since you’ll be able to manage your Facebook, YouTube, Pinterest, LinkedIn, and Twitter accounts here as well.

It also provides the Synapview app, which allows you to track rivals and hashtags, if you want to keep eyes on what your competitors are doing. However, if you decide against purchasing the Enterprise plan, you will have to pay an extra $8.

Key features:

  • Publishing calendar
  • Bulk scheduling
  • Best time to publish recommendations
  • Visual reports

Pricing: The payments plan starts from 49$ per month.



Given that the success of Instagram relies on its high-quality photographs, you should have a photo editing program on hand. VSCO is a popular photo editing tool that was created by creators for artists and is available for download. You can modify things like contrast, sharpness, color balance, and brightness thanks to its vast versatility. It is very great because of this. It offers an impressive selection of editing tools, presets, and a number of free filters.
You may also have access to hints, cheats, and inventive lessons if you join (or subscribe to its plan). You may also participate in the weekly photo challenges.. The chance to learn how to maximize the potential of presets and editing tools might be helpful if you’re serious about raising the quality of your Instagram posts.

Key features include:

  • Preset library
  • Vintage film looks
  • Video editing tools

Pricing: It offers a free plan, but you will have to upgrade to use their advanced tools.


Milkshake Instagram tool

Every one of your fans will be pointed in the right route by Milkshake. You may establish a simple website with this link-in-bio tool and easy website builder so that your audience can learn more about what you have to offer.

Insights and analytics are also included. This data is essential for figuring out which material produces the greatest outcomes.

Price: The app is free to use and is available on your ios and android devices.


Mentionlytics Instagram tool

A social media scheduling, monitoring, and posting solution all in one called Mentionlytics. You may use it to publish to Instagram (or schedule posts for later), Analyze the performance of each post you publish in-depth, compare your articles’ performance to that of your rivals’ posts, and much more..

One feature worth noting is its SIA social intelligent advisor with AI capabilities.. Consider it as having a personal analyst and consultant who will offer suggestions on how to improve your brand’s social presence.

Mentionlytics is a social media scheduling, monitoring, and publishing system. You may use it to post to Instagram (or schedule posts for later), track the success of each of your posts in detail, analyze the performance of your postings in relation to those of your competitors, among other things.

One feature worth noting is its SIA social intelligent advisor with AI capabilities. Consider it as having a personal analyst and consultant who will offer suggestions on how to improve your brand’s social presence.

Pricing: It comes with a free plan and pro plan which is available for 119.99$ per month.



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