Email marketing jobs have grown to be one of the most profitable and important aspects of digital marketing. Email marketing is one of the most traditional yet effective marketing strategies. Over the years email marketing has maintained consistent growth.
According to a blog post by Katrina Kirsch on Hubspot, email ROI is an impressive $36 for every $1 spent and is expected to reach almost 11 billion by the end of 2023 (Statista, 2021).
What is Email Marketing?
Email marketing appears to be exactly what it sounds like marketing via email. However, it goes beyond that. The key to successful email marketing is the establishment of connections. Everyone has seen examples of poor email marketing. If in doubt, simply check your spam folder.
When email marketing goes wrong, it employs clickbait, phishing, and glitchy content that floods your screen with pop-up ads. Unfortunately, this type of content has harmed the reputation of email marketing, but those who continue to master it will have a far more successful strategy.
In email marketing, both the brand and the customer are involved, and long-term success necessitates more than just blasting out content and hoping for sales to begin. Getting subscribers, getting to know them, engaging with them, responding to their questions, keeping them updated, evaluating your performance, and staying on top of what matters to your audience is a delicately balanced process.
What does an email marketer do?
An email marketing specialist is someone who specializes in building email lists, sending emails, and nurturing leads through written interactions. Email marketers use email automation software to send email blasts, newsletters, and other types of emails to increase brand recognition and solidify a company’s position in a crowded market.
An email marketer’s responsibilities may include the following:
- Creating and maintenance of several email marketing campaigns.
- Ensuring that email designs and layouts are user-friendly, mobile-friendly, and optimized.
- Checking the email templates’ critical messaging for errors.
- Sending designers requests for visuals.
- Assembling email list.
- Cleaning up email lists.
- Preserving email lists for future campaigns.
- Responding to emails.
- Placing orders for products.
- Making digital adverts.
- Monitoring and evaluating campaign outcomes.
- Supporting other digital marketing initiatives.
How to get email marketing JobsÂ
There are many job opportunities for email marketers, whether you want to work remotely or on-site, with an average annual salary of more than $58,000 depending on your experience and region. As an email marketer, you can work as a freelancer; there are opportunities available. You can look up job opportunities as an email marketer on popular freelancing sites, i.e., Upwork, Fiverr, 24 Task, and others. Most freelancers work from home, but you can be hired as an email marketer just like any other regular job by a company or an individual who needs your services. Email marketing jobs can be found on popular job sites such as Indeed, ZipRecruiter, and LinkedIn.
Basic Skills Required for Email Marketing Jobs
These are some of the fundamental skills you should develop if you want to be a successful email marketer.
Strategic thinking
A strategy is required for email marketing. A knowledgeable email marketer understands the fundamental framework of how email marketing initiatives benefit the entire organization. Email marketers must be well-versed in:
- Lead generation strategies
- Nurturing contacts
- Sales strategies
You must understand the various stages of the subscriber life cycle and how to incorporate them into your strategic thinking. Successful email marketers must be eager to learn everything they can about their target audience.
Copywriting
One of the most important skills a marketer should have is the ability to write email copy. Numerous emails compete for contacts’ attention daily; effective copywriting skills are what distinguish successful campaigns from those that will end up in spam.
An email marketer should be able to write subject lines that increase email open rates.
Email Design and template customization
People are increasingly reading their emails on their phones. As a result, your emails should be extremely responsive. Responsive email is easy to read and looks good on all devices.
Most email programs, like Automizy, come with responsive email builders by default, allowing users to create HTML emails that are compatible with various screen widths. Nevertheless, make sure your email is responsive by testing it frequently.
List Segmentation
To prevent spam and duplicate emails, it is very important to divide your database into several segments depending on Contact Tags and Custom Fields. Additionally, it enables you to send emails that are extremely relevant to your campaigns, increasing the open and click-through rates.
Analytics
The most significant metrics and methods for gauging the effectiveness of email campaigns are now understood by email marketers. You should be able to track and monitor your performance and other metrics valuable to the success of your campaigns.
Conclusion
Email marketing has grown significantly and will continue to grow in the coming years, with thousands of individuals and businesses utilizing its digital marketing strategy. So, if you want to start a career as an email marketer or as a side hustle to supplement your income, it’s worth it.
If you are new to email marketing, you should learn some skills by training or enrolling in an online course. When you have the necessary skills, you can work as an email marketing freelancer remotely or be hired by a company.
